Difference between revisions of "Dark Lord Day 2021"

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(Overview)
(Details)
(27 intermediate revisions by the same user not shown)
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[[File:DLD2021 teaser.jpg|right|400px]]
 
[[File:DLD2021 teaser.jpg|right|400px]]
 +
 +
'''Date:''' Package sales October 18th. Pickup dates November 11th-14th.
  
 
== Overview ==
 
== Overview ==
Line 5: Line 7:
 
On August 25th, 2021. A teaser was posted to social media announcing that details would be coming in late September regarding the 2021 release of Dark Lord. The Dark Lord Day website was also updated with the same information.
 
On August 25th, 2021. A teaser was posted to social media announcing that details would be coming in late September regarding the 2021 release of Dark Lord. The Dark Lord Day website was also updated with the same information.
  
Website was updated on September 30th with package price & sales date announcement.
+
On September 30th, 2021, the website was updated with package price & sales date announcement.
 +
 
 +
As with the previous year, 2021 was again a curbside pickup format with no festival being held. Notably the packages included 2 Dark Lord variants this year, as opposed to one. Unlike 2020, proxies were allowed to pickup the packages in 2021.
 +
 
 +
Variants were announced on October 16th. There was a large reduction in the number of variants this year, down to just 3. However these included both Handjee and Chemtrailmix, which are often considered among the best variants from previous years. The third variant was created in honor of Barnaby Struve, former Brewmaster and Vice President at Three Floyds, who passed away in April 2021.
  
This year, as with 2020, will again be a curbside pickup format with no festival being held. Notably the packages include 2 Dark Lord variants this year, as opposed to one.
+
A couple hours into the last day of pickups, people reported only receiving totes containing Chemtrailmix and Adultsizedbeverage and hearing from staff that Handjee had run out that morning. This lead people to speculate that 3 Floyds had not evenly distributed the variants for each pickup day. However, others reported receiving Handjee later in the day on the last day of pickups.
  
 
== Details ==
 
== Details ==
  
No festival will be held this year.
+
No festival was held this year.
  
 
=== Wax Color ===
 
=== Wax Color ===
  
TBD
+
Blue
  
 
=== Allotment & Price ===
 
=== Allotment & Price ===
  
 
2 bottles of Dark Lord and 2 Dark Lord variants. $160 package.
 
2 bottles of Dark Lord and 2 Dark Lord variants. $160 package.
 +
 +
=== Notable To Go Beers ===
 +
 +
* Additional packages including one random 2020 variant and one bottle of 2020 Dark Lord were available for sale at the merchandise tent for $80.
 +
* Crushing Mass
 +
* Aggromaster (Coffee Robert the Bruce)
 +
* BA Blot out the Sun
 +
 +
=== Merchandise ===
 +
 +
Dark Lord Day Merchandise was available at a walk up tent in the parking lot during pickup days. Some items were later added to the web store. A number of Dark Lord Day merchandise items from 2020 were also available for sale.
 +
 +
<gallery>
 +
File:FFF ShopImage DL21 Shirt Front 1024x1024.jpg|Dark Lord Day T-Shirt (front)
 +
File:FFF ShopImage DL21 Shirt Back 1024x1024.jpg|Dark Lord Day T-Shirt (back)
 +
File:FFF ShopImage DLDTrackJacket Front 1024x1024.jpg|Track Jacket (front)
 +
File:FFF ShopImage DLDTrackJacket Back 1024x1024.jpg|Track Jacket (back)
 +
</gallery>
  
 
== 2021 Packages ==
 
== 2021 Packages ==
 
+
[[File:2021 Variants obscured.jpg|right|400px]]
 
'''Cost:''' $160
 
'''Cost:''' $160
  
 
'''Vendor:''' 3floyds.com
 
'''Vendor:''' 3floyds.com
  
'''Sales Date:''' 10/18/2020 at 7PM CDT
+
'''Sales Date:''' 10/18/2021 at 7PM CDT
  
'''Pickup Window:''' 11/11/2020 - 11/14/2020
+
'''Pickup Window:''' 11/11/2021 - 11/14/2021
  
 
Included with the package:
 
Included with the package:
Line 41: Line 65:
 
Packages limit 2 per person.
 
Packages limit 2 per person.
  
Also available for $160 are Vintage 2020 packages containing:
+
'''Also available for $160 are Vintage 2020 packages containing:'''
  
 
*Two bottles of 2020 Dark Lord Russian-style Imperial Stout
 
*Two bottles of 2020 Dark Lord Russian-style Imperial Stout
Line 48: Line 72:
  
 
*Tote bag
 
*Tote bag
 +
 +
<blockquote>'''PICKUP PROCEDURES'''
 +
 +
Customers will select their pickup date online at the time of purchase. Pickup dates include: November 11, 12, 13, and 14.
 +
 +
If you are unable to pick up your packages during the scheduled dates, you may authorize an additional pickup person at the time of purchase. Must show valid 21+ ID.
 +
 +
On your scheduled pickup date:
 +
 +
*Arrive any time between 11am-6pm and follow the ‘Dark Lord Bottle Pickup’ signs to pull into a pickup lane.
 +
 +
*Show your valid 21+ ID and confirmation email to the 3 Floyds employee through your closed car window. Your ID must match the name on the confirmation email or match the name of the authorized pickup person, no exceptions.
 +
 +
*Pop your trunk or roll down your rear window. An employee will place your Dark Lord package(s) in your vehicle.
 +
 +
*To purchase merchandise, follow the signs to park in the designated lot. All beer, spirits, and merchandise will be available for purchase onsite. Please DO NOT place an order online for curbside pickup.</blockquote>
 +
 +
The following 2020 Dark Lord Variants were available in the Vintage packages:
 +
 +
<blockquote>
 +
'''2020 DARK LORD VARIANTS'''
 +
 +
*Pierre’s Javelin - Dark Lord aged in Rivesaltes Barrels
 +
*‘Rrari Crochet - Dark Lord aged in cognac barrels with toasted coconut, freeze-dried strawberries, cocoa nibs, and vanilla beans
 +
*Hellaboozie - Dark Lord aged in Bourbon barrels
 +
*Chemtrailmix - Dark Lord aged in rye barrels with Mekong cinnamon + pink peppercorns
 +
*Keyrock - Dark Lord aged in rye barrels
 +
*Sacred Sword of Jövan - Dark Lord aged in 3 Floyds Distilling Divine Rite barrels + 2 year port whiskey barrels with Groittine cherries
 +
*My Rod My Comfort - Dark Lord aged in single malt scotch barrels
 +
*Loadstar - Dark Lord aged in bourbon and maple syrup barrels with toasted coconut
 +
*Lounge Against the Macromachine - Dark Lord aged in mezcal barrels with orange peels, guajillo peppers, cocoa nibs, and Mekong cinnamon
 +
*Marshmallow Handjee- Dark Lord aged in bourbon barrels with vanilla beans
 +
</blockquote>
 +
 +
In addition to 2020 Packages, individual bottles of 2020 Dark Lord were also available for $30. Limit 5.
 +
 +
Packages went on sale on Monday October 18th at 7PM CDT. Packages were separated by pickup day. All 2021 packages sold out in 45 minutes. 2020 packages were available until Wednesday October 20, when the website was updated and all Dark Lord Packages were removed from the store.
 +
 +
== Variants ==
 +
 +
* '''Marshmallow Handjee''' - Dark Lord aged in bourbon barrels with vanilla beans
 +
* '''Chemtrailmix''' - Dark Lord aged in rye barrels with Mekong cinnamon + pink peppercorns
 +
* '''Adultsizedbeverage''' - Dark Lord aged in rum, cognac, and Sauternes barrels for our friend Barnaby Struve

Revision as of 17:31, 1 December 2021

DLD2021 teaser.jpg

Date: Package sales October 18th. Pickup dates November 11th-14th.

Overview

On August 25th, 2021. A teaser was posted to social media announcing that details would be coming in late September regarding the 2021 release of Dark Lord. The Dark Lord Day website was also updated with the same information.

On September 30th, 2021, the website was updated with package price & sales date announcement.

As with the previous year, 2021 was again a curbside pickup format with no festival being held. Notably the packages included 2 Dark Lord variants this year, as opposed to one. Unlike 2020, proxies were allowed to pickup the packages in 2021.

Variants were announced on October 16th. There was a large reduction in the number of variants this year, down to just 3. However these included both Handjee and Chemtrailmix, which are often considered among the best variants from previous years. The third variant was created in honor of Barnaby Struve, former Brewmaster and Vice President at Three Floyds, who passed away in April 2021.

A couple hours into the last day of pickups, people reported only receiving totes containing Chemtrailmix and Adultsizedbeverage and hearing from staff that Handjee had run out that morning. This lead people to speculate that 3 Floyds had not evenly distributed the variants for each pickup day. However, others reported receiving Handjee later in the day on the last day of pickups.

Details

No festival was held this year.

Wax Color

Blue

Allotment & Price

2 bottles of Dark Lord and 2 Dark Lord variants. $160 package.

Notable To Go Beers

  • Additional packages including one random 2020 variant and one bottle of 2020 Dark Lord were available for sale at the merchandise tent for $80.
  • Crushing Mass
  • Aggromaster (Coffee Robert the Bruce)
  • BA Blot out the Sun

Merchandise

Dark Lord Day Merchandise was available at a walk up tent in the parking lot during pickup days. Some items were later added to the web store. A number of Dark Lord Day merchandise items from 2020 were also available for sale.

2021 Packages

2021 Variants obscured.jpg

Cost: $160

Vendor: 3floyds.com

Sales Date: 10/18/2021 at 7PM CDT

Pickup Window: 11/11/2021 - 11/14/2021

Included with the package:

  • Two bottles of 2021 Dark Lord Russian-style Imperial Stout
  • Two bottles of 2021 barrel-aged Dark Lord variants
  • Tote bag

Packages limit 2 per person.

Also available for $160 are Vintage 2020 packages containing:

  • Two bottles of 2020 Dark Lord Russian-style Imperial Stout
  • Two bottles of 2020 barrel-aged Dark Lord variants
  • Tote bag
PICKUP PROCEDURES

Customers will select their pickup date online at the time of purchase. Pickup dates include: November 11, 12, 13, and 14.

If you are unable to pick up your packages during the scheduled dates, you may authorize an additional pickup person at the time of purchase. Must show valid 21+ ID.

On your scheduled pickup date:

  • Arrive any time between 11am-6pm and follow the ‘Dark Lord Bottle Pickup’ signs to pull into a pickup lane.
  • Show your valid 21+ ID and confirmation email to the 3 Floyds employee through your closed car window. Your ID must match the name on the confirmation email or match the name of the authorized pickup person, no exceptions.
  • Pop your trunk or roll down your rear window. An employee will place your Dark Lord package(s) in your vehicle.
  • To purchase merchandise, follow the signs to park in the designated lot. All beer, spirits, and merchandise will be available for purchase onsite. Please DO NOT place an order online for curbside pickup.

The following 2020 Dark Lord Variants were available in the Vintage packages:

2020 DARK LORD VARIANTS

  • Pierre’s Javelin - Dark Lord aged in Rivesaltes Barrels
  • ‘Rrari Crochet - Dark Lord aged in cognac barrels with toasted coconut, freeze-dried strawberries, cocoa nibs, and vanilla beans
  • Hellaboozie - Dark Lord aged in Bourbon barrels
  • Chemtrailmix - Dark Lord aged in rye barrels with Mekong cinnamon + pink peppercorns
  • Keyrock - Dark Lord aged in rye barrels
  • Sacred Sword of Jövan - Dark Lord aged in 3 Floyds Distilling Divine Rite barrels + 2 year port whiskey barrels with Groittine cherries
  • My Rod My Comfort - Dark Lord aged in single malt scotch barrels
  • Loadstar - Dark Lord aged in bourbon and maple syrup barrels with toasted coconut
  • Lounge Against the Macromachine - Dark Lord aged in mezcal barrels with orange peels, guajillo peppers, cocoa nibs, and Mekong cinnamon
  • Marshmallow Handjee- Dark Lord aged in bourbon barrels with vanilla beans

In addition to 2020 Packages, individual bottles of 2020 Dark Lord were also available for $30. Limit 5.

Packages went on sale on Monday October 18th at 7PM CDT. Packages were separated by pickup day. All 2021 packages sold out in 45 minutes. 2020 packages were available until Wednesday October 20, when the website was updated and all Dark Lord Packages were removed from the store.

Variants

  • Marshmallow Handjee - Dark Lord aged in bourbon barrels with vanilla beans
  • Chemtrailmix - Dark Lord aged in rye barrels with Mekong cinnamon + pink peppercorns
  • Adultsizedbeverage - Dark Lord aged in rum, cognac, and Sauternes barrels for our friend Barnaby Struve