Dark Lord Day 2013

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Dark Lord Day 2013 Logo

Date: April 27, 2013

Overview

Dark Lord Day 2013 was held on Saturday, April 27th. A new Dark Lord logo and label artwork was introduced. This year also saw a large expansion in the size of the festival grounds as well as a new event planning company (Running Waters Group) hired to run the event. In addition to the Three Floyds' property, the festival included the parking lot immediately north of the brewery (property Three Floyds had recently acquired), the large vacant lot across the street, and most of Indiana Parkway. As a result Indiana Parkway was blocked off to traffic at both Progress Ave and Superior Drive.

The expanded space allowed the band stage to be moved outside. A large tent with picnic tables for bottle sharing was setup in the field across from the brewery. Guest taps were stationed near this tent. The expanded footprint helped significantly in reducing crowding. They also increased the number of porta potties significantly, making wait times to use the restroom much shorter if at all. Overall the layout, signage, and organization was all much improved.

Two additional time slots were added to the group sales times, making a total of five (A-E). Despite this, as the day went on, earlier groups were still waiting in line when the next group time had started. This had a cascading effect creating longer and longer wait times to purchase your bottles for the later groups. The time in line reached 2-3 hours later in the day. With many people in Groups D and E not getting their bottles until after 9:00 pm. One factor in slowing down the sales line was the ability to purchase other beers to go in the same area you purchased Dark Lord. Merchandise & other non-Dark Lord bottle sales would be moved to a new location in 2014.

Barrel Aged Dark Lord variants were again pouring outside this year, as the brewpub was closed for the event. This was a welcome change, as the 3-5 hour wait to gain access to the brewpub in prior years was a huge barrier to most people to be able to enjoy certain food options or barrel aged variants.

Details

The festival gates opened at 10:00 am. and the festival lasted until 10:00 pm.

Wax Color

Orange

Allotment & Price

3 bottles. $15 a bottle.

Attendance

9,000.

Notable To Go Beers

  • Tiberian Inquisitor
  • Evil Power Imperial Pilsner
  • Toxic Revolution (Muncipal Waste collaboration)
  • Permanent Funeral (Pig Destroyer collaboration)
  • In The Name of Suffering (Eyehategod collaboration)

Food

  • BBQ Pork Shoulder
  • Alpha King brat with giardinara
  • BBQ Brisket

Brewpub

The brewpub was closed for the event.

Weather

High: 68 °F Low: 40 °F

Clear and sunny most of the day, overcast in the afternoon.

Group Sales Schedule

  • Group A - 10:00am - 12:00pm
  • Group B - 12:00pm - 2:00pm
  • Group C - 2:00pm - 4:00pm
  • Group D - 4:00pm - 6:00pm
  • Group E - 6:00pm - 8:00pm

Festival Map & Layout

DLD2013map.jpg

Ticket Sales

Cost: $30

Vendor: Music Today

Date: 3/17/2013

Number of tickets sold: Estimated 9,000.

The ticket price doubled from $15 to $30. More group sales times were added, bringing the total to five (Groups A-E). The major change was the printing of the purchasers name on the ticket. This was to make tickets non-transferable to address the issue of ticket re-sellers and scalpers.

Ticket details announcements form Three Floyds:

"A ticket is required to attend the festival and it is the only way to ensure that you get the opportunity to purchase Dark Lord Imperial Stout. Changes have to be made to ensure the longevity of the festival, safety and shorter lines. Without the ticket, there will be no admission to the premises. The name of the person to whom the tickets are being shipped will be printed on the ticket. When you arrive at the festival you will be required to present your ID. Security will confirm that the purchaser name and ID match as the reselling of these tickets is prohibited. No admission will be granted without the original purchaser being present to validate their ticket with their valid state or federal ID or valid passport. Then they may enter the event with his/her guest. The name of the person whom the tickets are being sent to will be the name that is printed on the ticket.

One person is admitted per ticket. One allotment per person. One Golden ticket per Music Today ticket holder. The “guest” reference denotes the fact that tickets (if 2 are ordered) will both be printed with the name associated with the shipping address. Therefore, the person with their name printed on the ticket(s) will need to be present to validate both tickets then they and their ‘guest’ will be admitted.

This is NOT a 2 for 1 scenario.

Tickets go on sale Sunday, March 17th, 2013 at *12pm, Central Time. The cost of tickets is $30. You will be allowed to purchase 2 tickets. However, Dark Lord allocations will be per person not per ticket.

We sell Dark Lord Imperial Stout in Groups at designated times. When you buy your ticket online you will pick a Group (see below.) The group you choose denotes the time frame for your purchase of Dark Lord. In order to maintain speed and flow, please purchase your Dark Lord during your chosen group time frame. Once you are in line and inside the brewery you will give us your event ticket that you purchased online. At that time you will receive your Golden Ticket scratch off ticket. The scratch off lets you know if you will have the opportunity to purchase a Barrel-Aged Dark Lord Variant. As always, you will be able to purchase other Three Floyds beer as well.

All times listed are Central Time.

A portion of the proceeds from each ticket will be donated to our festival charities."

Brewpub Ticket Sales

Group A tickets were again sold at the Brewpub on the following dates:

  • Sunday March 24, 2013. One per person.
  • Sunday April 7, 2013. One per person.
  • Friday April 12, 2013. One per person.

When you purchased your ticket, they wrote the purchaser's name on the ticket with a sharpie. Some unscrupulous buyers quickly wiped off the name so they could re-sell the ticket with another name written on it.

Golden Ticket

Here is the Golden Ticket design for 2013. This is a Group E ticket.

2013gt.jpg

Taplist

FFF Taps

2013 Three Floyds Taps

Guest Taps

2013 Guest Taps

Intelligentsia Coffee

Intelligentsia Coffee was present selling espresso and mini-snifters.

2013 featured a mini-snifter with orange label. Front: Orange Skull logo, Back: Intelligentsia logo

Variants

  • Bourbon Barrel Aged Dark Lord De Muerte - 417
  • Bourbon Barrel Aged Vanilla Bean Dark Lord - 711
  • Port Barrel Aged Dark Lord - 726
  • Moscatel Barrel Aged Dark Lord - 1021

Bands

Poster

Artist: Dan Grzeca

DgPoser2013.jpg

Photos

Videos

Press Coverage