Dark Lord Day 2012

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Dark Lord Day 2012 Poster

Date: April 28, 2012

Overview

Dark Lord Day 2012 Poster

Dark Lord Day 2012 was held on Saturday, April 28th. The attendance and festival layout was largely unchanged from 2011. Lawn chairs and full size coolers were no longer allowed inside the festival gates, this helped alleviate crowding. As with 2011, barrel aged Dark Lord variants were only available inside the brewpub.

While the Group A sales went smoothly, by Group C the lines were no longer orderly and crowded inside the gates. The time in line was significantly longer for the later groups.

Details

The festival gates opened at 10:00 am.

Wax Color

Red

Allotment & Price

4 bottles. $15 a bottle.

Attendance

Estimated 6,000

Notable To Go Beers

  • Baller Stout
  • BA Alpha Klaus
  • Mutiny and The Mollusk (Half Acre collab)

Merchandise

  • T-Shirt (front)

  • T-Shirt (back)

  • Foxtrot Tango Whiskey Tee (front)

  • Foxtrot Tango Whiskey Tee (back)

Food

Brewpub

The brewpub was open for the event. This year barrel aged Dark Lord variants were available exclusively inside the brewpub.

Weather

High: 50 °F Low: 42 °F

Rain in the early hours (6:00 am). Overcast the rest of the day.

Group Sales Schedule

  • Group A - 10:00am - 12:00pm
  • Group B - 1:00pm - 3:00pm
  • Group C - 5:00pm - 7:00pm

Festival Map & Layout

DLD2012map.JPG

Ticket Sales

Cost: $15

Vendor: Music Today

Date: 3/17/2012

Number of tickets sold: ~6,000

This was the first year ticket sales saw an increase from $10 to $15. Tickets went on sale on Saturday March 17th at 12:00 noon Central time. They sold out in minutes. A notable change in language mentioned that a portion of the ticket price would go to local charities, when in the past it sounded as if all proceeds from ticket sales went to local charities.


Ticket details announcements form Three Floyds:

We are happy to finally publish the link for ticket sales. They will go on sale March 17th at Noon (which is Central Time). $15 per ticket. Two tickets per person. We are continuing the three different group sales like last year because they worked so well for getting people through the lines quickly and efficiently. Group A 10 am to noon Group B 1 pm to 3 pm Group C 5 pm to 7 pm.

Here’s the link http://darklordday.tickets.musictoday.com We recommend that you bookmark that page.

More specifics about DLD will be released on http://www.darklordday.com/ , and crossposted to facebook, twitter, here, etc, as we get closer to the date.

Good Luck.

Brewpub Ticket Sales

To address frustration among locals missing out on tickets, Three Floyds sold tickets at the brewpub the following day. Sunday March 18. Purchasers were able to pick their preferred Group Sales time.

"We realize that online sales create a difficult situation. In an effort to make sure our loyal locals have the ability to attend DLD, we’re offering a few hundred tickets for sale at the Pub today at face value. There is a 2 ticket per person limit and all sales are cash and final. We will also have standard favorites plus some limited barrel aged beers available during the ticket sale (2 case per person limit). Ticket sales will begin at 9:30 this morning. The brewery property is closed until 9:00 am as we set up. You must be 21 or over to purchase Dark Lord Day tickets. There will be an ATM available on site. We hope to see you this morning."

A second round of tickets were sold at the brewpub on Saturday April 7, 2012.

Golden Ticket

2012gt.jpg

Artwork by Country Dept

Taplist

Notable FFF Taps

These were available inside the brewpub.

  • 2011 Bourbon Barrel Aged Dark Lord (Pappy Van Winkle 23)
  • 2011 Brandy Barrel Aged Vanilla Bean Dark Lord
  • Barrel Aged Black Sun Stout
  • Barrel Aged Moloko Stout
  • Robert the Bruce, bourbon barrel aged with raspberries
  • Barrel Aged Ice Grille

Regular Taplist in the Brewpub

Notable Guest Taps

  • Founders KBS
  • Founders CBS
  • Goose Island Bourbon Coutny Cherry Rye
  • Cigar City Hunaphu
  • Cigar City Apple Brandy Zhukov
  • New Albanian Oaktimus
  • New Albanian Rye Barrel Aged Yakima

Guest Taps Provided By

  • Firestone Walker
  • Upland
  • New Albanian
  • Haymarket
  • Sun King
  • Hitachino
  • Schlenkerla
  • Schneider
  • Birra Del Borgo
  • New Belgium
  • Stone
  • People's
  • Sierra Nevada
  • Left Hand
  • Brugge
  • Schlafly
  • Brew Dog
  • Cigar City
  • Pizza Port
  • Revolution
  • Pipeworks
  • Goose Island
  • Fat Heads
  • Founders

Intelligentsia Coffee

Intelligentsia Coffee was present selling espresso and glassware.

2012 featured taster glass with with red label. Front: Skull Logo, Back: Intelligentsia logo

  • Red taster glass

Variants

  • Cognac Barrel Aged Dark Lord - 543
  • Bourbon Barrel Aged Dark Lord - 688 & 420
  • Bourbon Barrel Aged Vanilla Bean Dark Lord - 934
  • Cognac Barrel Aged Dark Lord De Muerte - 817

Bands


High on Fire was originally listed as: Ghan Jovi- These guys we have to keep as a huge surprise. You will not be disappointed.

Poster

Artist: Dan Grzeca

Dld2012testredmanila.jpg

Photos

Photo Album

Videos

Press Coverage

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