Difference between revisions of "Dark Lord Day 2012"
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| − | [[File: | + | [[File:Dld2012header.jpg|right|Dark Lord Day 2012 Poster]] |
'''Date:''' April 28, 2012 | '''Date:''' April 28, 2012 | ||
== Overview == | == Overview == | ||
| − | + | [[File:DLD2012Poster.jpg|right|300px|Dark Lord Day 2012 Poster]] | |
Dark Lord Day 2012 was held on Saturday, April 28th. The attendance and festival layout was largely unchanged from 2011. Lawn chairs and full size coolers were no longer allowed inside the festival gates, this helped alleviate crowding. As with 2011, barrel aged Dark Lord variants were only available inside the brewpub. | Dark Lord Day 2012 was held on Saturday, April 28th. The attendance and festival layout was largely unchanged from 2011. Lawn chairs and full size coolers were no longer allowed inside the festival gates, this helped alleviate crowding. As with 2011, barrel aged Dark Lord variants were only available inside the brewpub. | ||
| Line 26: | Line 26: | ||
*BA Alpha Klaus | *BA Alpha Klaus | ||
*Mutiny and The Mollusk (Half Acre collab) | *Mutiny and The Mollusk (Half Acre collab) | ||
| + | |||
| + | === Merchandise === | ||
| + | |||
| + | <gallery> | ||
| + | File:2011 DLD Shirt front.jpg|Dark Lord Day T-Shirt (front) | ||
| + | File:2011 DLD shirt back.jpg|Dark Lord Day T-Shirt (back) | ||
| + | File:2012 dld wtf.jpg|Foxtrot Tango Whiskey Tee (front) | ||
| + | File:2012 tshirt wtf b.jpg|Foxtrot Tango Whiskey Tee (back) | ||
| + | File:2012Shirt1.jpg|Star T-Shirt (front) | ||
| + | File:2012Shirt2.jpg|Star T-Shirt (back) | ||
| + | File:2012-Sweatshirt2.jpg|Hoodie (front) | ||
| + | File:2012-Sweatshirt1.jpg|Hoodie (back) | ||
| + | |||
| + | </gallery> | ||
| + | |||
| + | === Minion Shirt === | ||
| + | |||
| + | This was the shirt worn by volunteers/staff for the event. | ||
| + | |||
| + | <gallery> | ||
| + | File:2012 minion front.jpg|Front | ||
| + | File:2012 minion back.jpg|Back | ||
| + | </gallery> | ||
=== Food === | === Food === | ||
| + | === Brewpub === | ||
| + | |||
| + | The brewpub was open for the event. This year barrel aged Dark Lord variants were available exclusively inside the brewpub. | ||
=== Weather === | === Weather === | ||
| Line 35: | Line 61: | ||
Rain in the early hours (6:00 am). Overcast the rest of the day. | Rain in the early hours (6:00 am). Overcast the rest of the day. | ||
| + | |||
| + | === Group Sales Schedule === | ||
| + | |||
| + | *Group A - 10:00am - 12:00pm | ||
| + | *Group B - 1:00pm - 3:00pm | ||
| + | *Group C - 5:00pm - 7:00pm | ||
== Festival Map & Layout == | == Festival Map & Layout == | ||
| Line 63: | Line 95: | ||
Good Luck.</blockquote> | Good Luck.</blockquote> | ||
| − | === Brewpub | + | === Brewpub Ticket Sales === |
| − | To address frustration among locals missing out on tickets, Three Floyds sold tickets at the brewpub the following day. Sunday March 18. | + | To address frustration among locals missing out on tickets, Three Floyds sold tickets at the brewpub the following day. Sunday March 18. Purchasers were able to pick their preferred Group Sales time. |
<blockquote>''"We realize that online sales create a difficult situation. In an effort to make sure our loyal locals have the ability to attend DLD, we’re offering a few hundred tickets for sale at the Pub today at face value. There is a 2 ticket per person limit and all sales are cash and final. We will also have standard favorites plus some limited barrel aged beers available during the ticket sale (2 case per person limit). Ticket sales will begin at 9:30 this morning. The brewery property is closed until 9:00 am as we set up. You must be 21 or over to purchase Dark Lord Day tickets. There will be an ATM available on site. We hope to see you this morning."''</blockquote> | <blockquote>''"We realize that online sales create a difficult situation. In an effort to make sure our loyal locals have the ability to attend DLD, we’re offering a few hundred tickets for sale at the Pub today at face value. There is a 2 ticket per person limit and all sales are cash and final. We will also have standard favorites plus some limited barrel aged beers available during the ticket sale (2 case per person limit). Ticket sales will begin at 9:30 this morning. The brewery property is closed until 9:00 am as we set up. You must be 21 or over to purchase Dark Lord Day tickets. There will be an ATM available on site. We hope to see you this morning."''</blockquote> | ||
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[[File:2012gt.jpg|600px]] | [[File:2012gt.jpg|600px]] | ||
| + | |||
| + | [http://countydept.com/creative-direction-design/ Artwork by Country Dept] | ||
== Taplist == | == Taplist == | ||
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*Founders KBS | *Founders KBS | ||
*Founders CBS | *Founders CBS | ||
| − | *Goose Island Bourbon | + | *Goose Island Bourbon County Cherry Rye |
*Cigar City Hunaphu | *Cigar City Hunaphu | ||
*Cigar City Apple Brandy Zhukov | *Cigar City Apple Brandy Zhukov | ||
| Line 123: | Line 157: | ||
*Fat Heads | *Fat Heads | ||
*Founders | *Founders | ||
| + | |||
| + | == Intelligentsia Coffee == | ||
| + | Intelligentsia Coffee was present selling espresso and glassware. | ||
| + | |||
| + | 2012 featured taster glass with with red label. Front: Skull Logo, Back: Intelligentsia logo | ||
| + | |||
| + | <gallery> | ||
| + | File:2012 taster.jpg|Red taster glass | ||
| + | </gallery> | ||
== Variants == | == Variants == | ||
| Line 144: | Line 187: | ||
Artist: Dan Grzeca | Artist: Dan Grzeca | ||
| − | [[File: | + | [[File:2012 poster orig.jpg|500px]] |
== Photos == | == Photos == | ||
| Line 155: | Line 198: | ||
*[https://vimeo.com/47213095 Limited Release Beer] | *[https://vimeo.com/47213095 Limited Release Beer] | ||
| + | *[https://www.youtube.com/watch?v=b5ghji3toSA YouTube] | ||
| + | *[https://www.youtube.com/watch?v=cvvBYXCXPxs YouTube Video 2] | ||
| + | *[https://www.youtube.com/watch?v=XK-0eUt9748 YouTube Video 3] | ||
| + | *[https://www.youtube.com/watch?v=PFY6HMHMivU YouTube Video 4] | ||
| + | *[https://www.youtube.com/watch?v=zha0fe-9Cl8 YouTube Video 5] | ||
| + | *[https://www.youtube.com/watch?v=Zn_IF11WHx0 YouTube Video 6] | ||
| + | *[https://www.youtube.com/watch?v=3DO8VD9Xb1c Hampton Inn Friday Night Bottle Share] | ||
| + | *[https://www.youtube.com/watch?v=97oqk60FA_w Arrival @ 6:30am] | ||
| + | *[https://www.youtube.com/watch?v=9Km6ZVEq7dU In Line for Brewpub] | ||
| + | *[https://www.youtube.com/watch?v=7pa6L-2CP1k Walking to Bottle Sales Area] | ||
| + | *[https://www.youtube.com/watch?v=zha0fe-9Cl8 Bottle Sales Area] | ||
| + | *[https://www.youtube.com/watch?v=FUcdNFHhO-c Tasting Tables @ 7:30pm] | ||
| + | *[https://www.youtube.com/watch?v=n1MRpDOOjww Guest Taps @ 8:30pm] | ||
| + | *[https://www.youtube.com/watch?v=NE0aZ4uS6y8 End of Night Dance Party] | ||
| + | *[https://www.youtube.com/watch?v=n_iS2gkrkYs Closing] | ||
| + | *[https://www.youtube.com/watch?v=j1zByGoLumY Guy Crying] | ||
| + | *[https://www.youtube.com/watch?v=2c_XOE_wN1g Line of empties] | ||
== Press Coverage == | == Press Coverage == | ||
Latest revision as of 17:55, 16 September 2022
Date: April 28, 2012
Contents
Overview
Dark Lord Day 2012 was held on Saturday, April 28th. The attendance and festival layout was largely unchanged from 2011. Lawn chairs and full size coolers were no longer allowed inside the festival gates, this helped alleviate crowding. As with 2011, barrel aged Dark Lord variants were only available inside the brewpub.
While the Group A sales went smoothly, by Group C the lines were no longer orderly and crowded inside the gates. The time in line was significantly longer for the later groups.
Details
The festival gates opened at 10:00 am.
Wax Color
Red
Allotment & Price
4 bottles. $15 a bottle.
Attendance
Estimated 6,000
Notable To Go Beers
- Baller Stout
- BA Alpha Klaus
- Mutiny and The Mollusk (Half Acre collab)
Merchandise
Dark Lord Day T-Shirt (front)
Dark Lord Day T-Shirt (back)
Foxtrot Tango Whiskey Tee (front)
Foxtrot Tango Whiskey Tee (back)
Star T-Shirt (front)
Star T-Shirt (back)
Hoodie (front)
Hoodie (back)
Minion Shirt
This was the shirt worn by volunteers/staff for the event.
Front
Back
Food
Brewpub
The brewpub was open for the event. This year barrel aged Dark Lord variants were available exclusively inside the brewpub.
Weather
High: 50 °F Low: 42 °F
Rain in the early hours (6:00 am). Overcast the rest of the day.
Group Sales Schedule
- Group A - 10:00am - 12:00pm
- Group B - 1:00pm - 3:00pm
- Group C - 5:00pm - 7:00pm
Festival Map & Layout
Ticket Sales
Cost: $15
Vendor: Music Today
Date: 3/17/2012
Number of tickets sold: ~6,000
This was the first year ticket sales saw an increase from $10 to $15. Tickets went on sale on Saturday March 17th at 12:00 noon Central time. They sold out in minutes. A notable change in language mentioned that a portion of the ticket price would go to local charities, when in the past it sounded as if all proceeds from ticket sales went to local charities.
Ticket details announcements form Three Floyds:
We are happy to finally publish the link for ticket sales. They will go on sale March 17th at Noon (which is Central Time). $15 per ticket. Two tickets per person. We are continuing the three different group sales like last year because they worked so well for getting people through the lines quickly and efficiently. Group A 10 am to noon Group B 1 pm to 3 pm Group C 5 pm to 7 pm.Here’s the link http://darklordday.tickets.musictoday.com We recommend that you bookmark that page.
More specifics about DLD will be released on http://www.darklordday.com/ , and crossposted to facebook, twitter, here, etc, as we get closer to the date.
Good Luck.
Brewpub Ticket Sales
To address frustration among locals missing out on tickets, Three Floyds sold tickets at the brewpub the following day. Sunday March 18. Purchasers were able to pick their preferred Group Sales time.
"We realize that online sales create a difficult situation. In an effort to make sure our loyal locals have the ability to attend DLD, we’re offering a few hundred tickets for sale at the Pub today at face value. There is a 2 ticket per person limit and all sales are cash and final. We will also have standard favorites plus some limited barrel aged beers available during the ticket sale (2 case per person limit). Ticket sales will begin at 9:30 this morning. The brewery property is closed until 9:00 am as we set up. You must be 21 or over to purchase Dark Lord Day tickets. There will be an ATM available on site. We hope to see you this morning."
A second round of tickets were sold at the brewpub on Saturday April 7, 2012.
Golden Ticket
Taplist
Notable FFF Taps
These were available inside the brewpub.
- 2011 Bourbon Barrel Aged Dark Lord (Pappy Van Winkle 23)
- 2011 Brandy Barrel Aged Vanilla Bean Dark Lord
- Barrel Aged Black Sun Stout
- Barrel Aged Moloko Stout
- Robert the Bruce, bourbon barrel aged with raspberries
- Barrel Aged Ice Grille
Regular Taplist in the Brewpub
Notable Guest Taps
- Founders KBS
- Founders CBS
- Goose Island Bourbon County Cherry Rye
- Cigar City Hunaphu
- Cigar City Apple Brandy Zhukov
- New Albanian Oaktimus
- New Albanian Rye Barrel Aged Yakima
Guest Taps Provided By
- Firestone Walker
- Upland
- New Albanian
- Haymarket
- Sun King
- Hitachino
- Schlenkerla
- Schneider
- Birra Del Borgo
- New Belgium
- Stone
- People's
- Sierra Nevada
- Left Hand
- Brugge
- Schlafly
- Brew Dog
- Cigar City
- Pizza Port
- Revolution
- Pipeworks
- Goose Island
- Fat Heads
- Founders
Intelligentsia Coffee
Intelligentsia Coffee was present selling espresso and glassware.
2012 featured taster glass with with red label. Front: Skull Logo, Back: Intelligentsia logo
Red taster glass
Variants
- Cognac Barrel Aged Dark Lord - 543
- Bourbon Barrel Aged Dark Lord - 688 & 420
- Bourbon Barrel Aged Vanilla Bean Dark Lord - 934
- Cognac Barrel Aged Dark Lord De Muerte - 817
Bands
- Argonauts
- Powermad
- eyehategod Video 1 Video 2 Video 3 Video 4
- High on Fire Video 1 Video 2 Video 3 Video 4
High on Fire was originally listed as: Ghan Jovi- These guys we have to keep as a huge surprise. You will not be disappointed.
Poster
Artist: Dan Grzeca
Photos
Videos
- Limited Release Beer
- YouTube
- YouTube Video 2
- YouTube Video 3
- YouTube Video 4
- YouTube Video 5
- YouTube Video 6
- Hampton Inn Friday Night Bottle Share
- Arrival @ 6:30am
- In Line for Brewpub
- Walking to Bottle Sales Area
- Bottle Sales Area
- Tasting Tables @ 7:30pm
- Guest Taps @ 8:30pm
- End of Night Dance Party
- Closing
- Guy Crying
- Line of empties
Press Coverage
- http://chicagoist.com/2012/05/03/three_floyds_warns_against_secondar.php
- http://hoosierbeergeek.blogspot.com/2012/04/dark-lord-day-2012.html
- http://hoosierbeergeek.blogspot.com/2012/04/dld2012-recap.html
- https://www.lonelyplanet.com/usa/great-lakes/indiana/travel-tips-and-articles/77180
- http://www.chicagobeergeeks.com/2012/05/dark-lord-day-2012/
- http://articles.chicagotribune.com/2012-04-26/entertainment/ct-dining-0426-three-floyds-20120426_1_zombie-dust-brewery-dark-lord-day
